We build your REI agency. End to end.
Brand identity → conversion landing page → CRM pipeline → follow-up automation → 10 phone numbers → voice reputation registration. Six pillars. One engagement. 4-6 weeks from kickoff to launch.
Why most agencies fail in year 1
It's not the leads.
It's the engine.
Between our team and our outbound partner REI Lead Pros, we've worked with 1,400+ real-estate clients since 2018. Many of those clients eventually want to scale into an agency or acquisition team. The ones that stall usually have the same problem: lead supply is fine, but the infrastructure underneath the leads is broken.
Brand identity that doesn't signal trust. A landing page that doesn't convert. A CRM that's really a spreadsheet. Follow-up that happens whenever someone remembers. Phone numbers that got tagged Spam Likely two months ago and nobody noticed.
AgencyBuilder is the productized version of fixing that. Six pillars, four to six weeks, fixed scope. We handle the build. Your team focuses on closing.
What you get
Six pillars. One package.
Each pillar is a workstream we've productized after building it repeatedly. Defined deliverables, defined timeline, defined outcome. No scope creep, no surprise add-ons.
Brand Identity Kit
An identity that signals authority before the call connects. Investors don't buy from amateur-looking brands.
- ✓Custom logo — primary, secondary, monogram, reversed variants
- ✓Color palette with usage guide (so it stays consistent across collateral)
- ✓Typography system — header + body pairings for clarity and authority
- ✓Business cards, social profiles, signage, simple sales collateral mockups
- ✓Mini brand guide PDF — one-pager so contractors and partners get it right first time
Conversion Landing Page
The page that turns clicks into booked calls. Discovery → design → build → ship in 10-14 days.
- ✓30-min discovery call to map your offer, audience, and conversion goal
- ✓Page designed to your brand identity (built off pillar 01)
- ✓Sections + copy + CTAs built to how you actually sell
- ✓Up to 5 revisions — we iterate until the page reads exactly the way you want
- ✓Connected to the pipeline — every form submission lands in your CRM in real time
Lead Pipeline & Webhooks
From form fill to first call, in seconds, not hours. The infrastructure most agencies skip and then bleed leads.
- ✓CRM pipeline setup with custom stages and tags for your funnel
- ✓Webhooks routing landing-page submissions instantly into the right stage
- ✓Custom fields for property type, motivation, timeline, budget — whatever you track
- ✓Lead-source tracking so you know exactly which marketing channel produced what
- ✓Duplicate-detection + merge logic — no triple-counting the same lead
Follow-Up Workflows
Follow-up that works while you sleep. The reason wholesalers close 4-week-old leads is the cadence — not the talent.
- ✓Multi-touch follow-up sequences (call → SMS → email → call → SMS) in your CRM
- ✓Trigger logic based on lead stage, response, no-show, missed call
- ✓Time-of-day routing so your calls land at the right hour by timezone
- ✓Recovery sequences for no-shows + ghosters (the leads most agencies write off)
- ✓AI-assisted follow-up message generation (optional, opt-in)
10 Phone Numbers + Team Seats
Numbers don't just dial — they signal trust. Spam-flagged numbers don't reach picks-up; we make sure yours connects.
- ✓Up to 10 phone numbers provisioned across local area codes
- ✓Unlimited team seats on the CRM account (add reps as you grow)
- ✓Number rotation logic to prevent any one number burning out
- ✓Voicemail drops + ringless voicemail wired into the workflows
- ✓SMS automation with consent + opt-out compliance built in
Voice Reputation Registration
Unregistered numbers get tagged 'Spam Likely' by carriers. We handle the registry paperwork that 90% of agencies skip.
- ✓CTIA verified business identification for your brand
- ✓Free Caller (FCC's STIR/SHAKEN framework) registration
- ✓TCR (The Campaign Registry) brand + campaign registration for SMS
- ✓Quarterly health-check on your reputation score across carriers
- ✓Remediation playbook if a number gets flagged (it happens; we have the runbook)
The delivery
4 to 6 weeks, kickoff to launch.
No surprise timelines. No 6-month consulting engagement. Each pillar runs on a known schedule because the playbook is built.
Discovery + Brand Identity
Onboarding call, brand interview, target audience map. We deliver the brand identity kit by end of week.
Landing Page + Pipeline Setup
Site design, copy, build. Parallel: CRM pipeline + webhooks + custom fields configured.
Automation + Phones + Reputation
Follow-up workflows wired. Numbers provisioned + registered. SMS/voicemail flows tested.
Launch + Handoff
Final QA across the full funnel. Walkthrough call with your team. Live on day 1 of week 7.
Honest disclosure
What's not included.
We'd rather over-communicate the scope than have you find out something isn't covered three weeks in. Here's what AgencyBuilder explicitly does NOT include.
Paid ad spend
We build the infrastructure that captures ad traffic — we don't run the ads themselves. Pair with a media buyer or do them in-house.
Outbound caller team
Available separately via REI Lead Pros services if you want done-for-you dialing on top of the build. Different engagement.
Long-term content marketing
Blog posts, SEO, podcasts — not in this scope. We focus on the lead-capture infrastructure.
Ongoing copywriting / iteration
After launch, your team owns the copy + funnel iteration. We can re-engage for major revisions on a per-project basis.
Custom software development
If you need APIs, custom integrations, or bespoke backend work, that's a separate engagement — talk to us first.
What you walk away with
A complete acquisition engine, ready for day one.
A brand investors trust
Logo, palette, typography, mockups, and a one-page brand guide. Built to look established, not amateur.
A page that books calls
Conversion landing page wired to your CRM. Single-purpose CTAs. Mobile-first. Up to 5 revisions until it reads the way you want.
A CRM that catches everything
CRM pipeline configured to your funnel. Real-time webhooks. Stages, tags, custom fields, lead-source attribution.
Follow-up that runs itself
Call → SMS → email → call sequences in your CRM. No-show recovery. AI-assisted message generation available.
Phones that connect
Up to 10 numbers across local area codes. Number rotation. Voicemail drops. SMS with consent + opt-out compliance.
Numbers carriers trust
CTIA verified business identity. Free Caller (STIR/SHAKEN) registration. TCR brand + campaign registration. Quarterly reputation health checks.
Build the engine.
Close the deals.
One operator per market — we don't run competing agencies in the same territory. Book a 30-min discovery call to see if your area is still open.